Last week Aentee at Read at Midnight posted
“Posts I loved reading as a non-blogger”, where she discussed how her preferences changed since she became a book-blogger. Many people (myself included) admitted in comments that their tastes changed too, and that posts they loved as non-bloggers are not the same as those they love to read now.
So today I want to talk about content for non-bloggers and content for bloggers since it looks like it’s not the same.
I rated level of interest:
3 Stars – very interesting
2 Stars - moderately interesting
1 Stars – neutral or not interesting
Non-bloggers
Book reviews
3 Stars
Almost everyone admitted that they were looking for reviews when they were non-bloggers. Important note: readers are looking for a blogger with similar book tastes and interesting writing style (it can be snarky and sarcastic, other followers prefer beautiful writing, and some are interested in thorough and informative reviews).
Lists, recommendations, read-a-likes
3 Stars
Non-bloggers use these posts for their “to be read shelf” as well as book reviews.
New releases, book news
3 Stars
Looks like these posts are pretty popular among non-bloggers. And they find it helpful if there are also purchase links.
Book hauls
1-2-3 Stars
Very different opinions here. Some non-bloggers love this type of posts, some don’t.
Discussions
2 Stars
Discussions are not as popular as previous types of posts, but non-bloggers still find them interesting. Note: non-bloggers prefer bookish discussions; they are not interested in discussions about blogging.
Memes
1-2-3 Stars
And again very different opinions. Some non-blogger like them, some – not so much.
Bookish events
2-3 Stars
Popular posts, especially if you add photos.
Bloggers
Book reviews
1-2 Stars
It looks like book reviews became more and more unpopular among book-bloggers. It makes me really sad, we are BOOK COMMUNITY after all. Why? I have a guess, though I may be wrong. Blogger usually follows many blogs, and our blogger-friends not always have the same book tastes (like our real life friends). The range of reviews that blogger reads is wider, and they read reviews on books that are not their genre or even not interesting for them at all. As a result reading the reviews can became a choir.
Lists, recommendations, read-a-likes
2 Stars
I guess among bloggers these posts more about raising a discussion and chatting with your friends.
Book hauls
1-2-3 Stars
It’s a way to see what your friends purchased and chat. Here book-tubers win, because many people admit that they prefer to see “real books”.
New releases, book news
1-2 Stars
Since bloggers are immersed in community, they usually know about new releases and book news, so they don’t find this type of posts very interesting.
Discussions
3 Stars
Discussions are very popular in book community, especially blog-related discussions.
Graphic tips
3 Stars
As well as blogging tips graphic tips are very popular. Many bloggers want to add some unique designs to their blogs, so they find this kind of posts helpful.
Memes
1-2-3 Stars
Some bloggers love memes, others don’t like them. But many admit that after they’ve read 5-10 Ten Top Tuesdays in one day, it became tiresome.
Tags
2-3 Stars
Bloggers like to tag each other. It’s a fun way to communicate and get to know each other.
Bookish events
2-3 Stars
It’s great to visit an event vicariously through fellow blogger.
Non-bloggers and bloggers
Personal posts
3 Stars
Personal posts are very popular. It’s good to know a real person behind the blog, especially when you follow a blogger for a while.
Travels with photos
3 Stars
People love these posts (bloggers and non-bloggers alike).
Resume
Content for book-bloggers is not the same as content for non-bloggers. So if you want to widen you audience, you should write posts for both groups. If you want to engage bloggers, you should post more discussions, graphic tips, blogging tips. If you blog focuses on non-bloggers, your content: book reviews, lists, recommendations, read-a-likes, new releases, book news.
All these differences are not strict. I’m sure there are book-bloggers who love new releases as well as non-bloggers who find graphic and blogging tips interesting. Just do what you feel passionate about. It’s the reason we all started blogging after all. Happy and content blogger is always magnet for followers.